Cushman & Wakefield: Graduate and student marketing

Cushman & Wakefield is one of the world’s top three commercial real estate services firms, with 250 offices in 60 countries worldwide. To position them as a leading employer in the sector, we needed a new identity that would demonstrate their culture and the investment they put into graduate careers. It also had to be something to appeal to a diverse range of students – particularly females. Working with them, we created the candidate-driven message, “Your future is a big deal to us”, which was launched with a high impact creative style across multiple marketing channels and established through a new careers website.