DNV GL: Learning & development

Stafford Long was engaged by DNV GL Energy to develop an internal communications strategy and a programme of change management. As part of the internal comms activity, one quarter was focused fully on teaching colleagues about “customer centricity”.

So, we created a digital tool. Within the tool, a scenario unfolds. ‘Sørens International’ is a leading portable consumer technology company with lofty ambitions. Expanding on innovations in wireless smart-watch charging, it now wants to bring under-pavement wireless charging infrastructure to its home country: Catalysia.

Who better to use as our customer than the mercurial billionaire, Gustav Sørens?

Users must win over the notoriously difficult-to-impress Sørens by listening to his questions and comments, and offering the best response.

Each option is scored as “bad”, “average” or “excellent”. Only an “excellent” answer progresses you to the next stage, but the scores of your initial answers are recorded, and a different ending is played depending on how customer centric you really were.