Murphy: Graduate Initiative

The dilemma

Established 70 years ago, construction and engineering firm Murphy were struggling to stand out in a tough market. With no recruitment brand and a brand-new graduate scheme to launch, they faced fierce competition. Murphy needed to capture the imagination of a new generation of diverse engineers.

The solution

To attract talented future engineers, we aimed to capture the firm’s family essence.

Our award-winning animated website, tailor made with bespoke-illustration and a dynamic manifesto is a visual introduction to the spirit of the business.

Alongside this we launched bespoke early careers content on new Facebook and Twitter channels, all aligned to our new proposition. We also delivered experiential events on campuses across the UK, enabling students to explore the wonderful world of Murphy through a virtual reality experience that brought Murphy’s offices and construction sites to life.

The results

Six months into the campaign, we’d made phenomenal progress. For a campaign aiming to hire fewer than 50 graduates, we saw 7,091 new users, and an average session duration of 3m30s.

Overall applications rose by 824%, and applications from females rose from 7% to 32% – in just one year.

How did we do it?

We made sure the whole Murphy team was bought in, individually consulting with each of the firm’s senior leaders. Together, they agreed we’d truly brought Murphy to life.

The new campaign has been fantastic. It’s brought us applications from a wider breadth of universities (even beyond the UK); it’s had a positive impact on diversity; and it’s generated real curiosity among students – leading to some really meaningful conversations.

Amy Foster, former Murphy Emerging Talent Manager