PRIME Commitment: Diversity solutions

The legal profession – from barristers to solicitors, paralegals to judges – can seem completely inaccessible, especially if you’re a student from a non-privileged background. State school students are less likely to get the initial teaching, experience, and opportunities to open their eyes to career in Law. That’s where PRIME comes in; an alliance of major UK law firms, offering work experience to students from state school backgrounds.

Working with PRIME, we designed a brand with appeal for students, parents, teachers, and prospective participant law firms – enabling everyone to get involved and get experience. Our brand new website was researched carefully with each group, making sure each audience had exactly what they needed to know. Animations – requested and guided by the students themselves – helped introduce what PRIME is all about (and even explained a little bit about the legal world itself). And our new geometric branding now adds a memorable twist to every PRIME event.