FCDO Services: Digital development
It’s a well-worn phrase, but with FCDO Services, your global impact is genuine. This in-government team work with friendly governments worldwide to provide secure construction, IT, logistics, and more.
What does that mean? Constructing embassies overseas. Restoring ancient government buildings. Protecting servers that store visa applications. Delivering equipment securely, to governments in isolated, sometimes volatile countries.
With a complex offering and an unusual mix of teams, the organisation struggled to explain themselves so that potential candidates could understand, and see themselves working there.
We needed to capture the reality of these diverse roles – and how they protect people worldwide. Plus, we had to meet some tight restrictions. We couldn’t show real colleagues or real government buildings, because of the secure nature of the organisation’s work.
Enter the Virtual Embassy. Our new tool puts wide-ranging FCDO Services roles in context. Within a fictional embassy, users can explore diverse teams’ day-to-day work and impact – all without giving away the security of existing government buildings or colleagues.
Our 14-room embassy and 100+ hand-drawn furnishings are inspired by real embassy architecture, fictionalised for security purposes. With seven guides to choose from, all 276 hotspots tell detailed stories of real work, based on meetings with 50+ colleagues.
Plus, the Embassy helps the organisation tackle privilege and encourage diversity. Using straightforward language, the embassy is accessible for those without pre-existing public sector knowledge. And, meeting best practice in accessibility, it works for both mobile and desktop users.
Explore for yourself here: https://virtual-embassy.fcdoservicescareers.co.uk/
The results:
- 80+ roles covered
- 50+ colleagues interviewed, from mechanics to architects
- 276 hotspots, signed off and cleared with security
- 30,271 lines of code in 3 languages
- Super-low bounce rate: 38.89%
- Embraced by users, with calls to add it to UK diplomatic training
