Newton: Graduate and student marketing

Newton is a business consultancy completely unlike others: purposefully disruptive, with a culture that’s vibrantly individual. To compete for the calibre of students they needed – with less budget and less brand recognition than their competitors – Newton had to be bold. So we undertook research and highlighted eight attributes that set Newton apart. Then, we created a campaign as distinctive as their business, using a series of bespoke illustrations that depicted each attribute. We even designed a video-based ‘quiz pod’ to take onto campus. The result? A record number of job applications, expressions of interest and attendees at events.